Volume : III, Issue : VIII, August - 2013
A Study on Users’ Satisfaction of AXE Brand (Perfumes & Deodorants) in Coimbatore city (Area of Study Marketing under Commerce Branch)
Ms. S. Arunpriya, Ms. M. Shanthini Devi
Abstract :
Perfume or parfum is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body, animals, food, objects, and living spaces a pleasant scent. Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial eakdown of perspiration from our body. Perfumes have been known to exist in some of the earliest human civilizations. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with, smells previously unattainable solely from natural aromatics alone. There are numerous reasons why people wear perfumes, but ultimately it boils down to the fact that they make us feel happy. The reason we feel happy is heavily dependent on the individual, but can range from the presence of memories the scent invokes, a feeling of escape, and the ability to show individuality through fragrances. The present study reveals the users satisfaction of perfumes and deodorants particularly AXE Brand in Coimbatore city.
Keywords :
Article:
Download PDF
DOI : 10.36106/ijar
Cite This Article:
Ms.S.Arunpriya, Ms. M. Shanthini Devi A Study on Users’ Satisfaction of AXE Brand (Perfumes & Deodorants) in Coimbatore city (Area of Study Marketing under Commerce Branch) Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013
Number of Downloads : 727
Ms.S.Arunpriya, Ms. M. Shanthini Devi A Study on Users’ Satisfaction of AXE Brand (Perfumes & Deodorants) in Coimbatore city (Area of Study Marketing under Commerce Branch) Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013
Our Other Journals...
-
International Journal of
Scientific Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website