Volume : III, Issue : IX, September - 2013

A Study on Users� Satisfaction of AXE Brand (Perfumes & Deodorants) in Coimbatore city

Ms. S. Arunpriya, Ms. M. Shanthini Devi

Abstract :

Perfume or parfum is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body, animals, food, objects, and living spaces a pleasant scent. Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial eakdown of perspiration from our body. Perfumes have been known to exist in some of the earliest human civilizations. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with, smells previously unattainable solely from natural aromatics alone. There are numerous reasons why people wear perfumes, but ultimately it boils down to the fact that they make us feel happy. The reason we feel happy is heavily dependent on the individual, but can range from the presence of memories the scent invokes, a feeling of escape, and the ability to show individuality through fragrances. The present study reveals the users satisfaction of perfumes and deodorants particularly AXE Brand in Coimbatore city

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms.S.Arunpriya, Ms.M.Shanthini Devi A Study on Users� Satisfaction of AXE Brand (Perfumes & Deodorants) in Coimbatore city Indian Journal of Applied Research, Vol.III, Issue.IX September 2013

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