Volume : IV, Issue : VIII, August - 2014

A Study on Wholesaler Satisfaction Level of Aavin in Salem City

Dr. R. Subramaniya Bharathy, K. Balaji

Abstract :

Wholesalers are in crucial role in Distribution, especially in Dairy Industry. Wholesalers are help to reach the product to ultimate consumers. This study was conduct in salem city. The objective of the study is to find out the wholesalers satisfaction level of Aavin in salem city. The survey research method was applied for the purpose of collecting data. The sample size was taken 200 convenience sampling procedure was adopted for the study. A structured questionnaire was used for the data collection. The collected data were tabulated for a clear understanding. The analysis was done using statistical tools, the statistical tool like chi–square weighted average were used. The findings were recorded suggestions and recommendations were then presented. From this study is understanding of Wholesalers satisfaction level in terms of their needs and wants as well their expectation, primary problems is low commission and late delivery of the product. Expectation was providing free Refrigerators.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.R.Subramaniya Bharathy, K.Balaji A Study on Wholesaler Satisfaction Level of Aavin in Salem City Indian Journal of Applied Research, Vol.4, Issue.8 August 2014

Number of Downloads : 706

References :