Volume : VIII, Issue : II, February - 2018

A Study paper on the Scope of Customer Relationship Management (CRM) in Small Scale Production Units of Rajkot

Dr. Mehul Patel

Abstract :

 

PURPOSE: This paper explores the scope of CRM by employing ERP software specially by Small Scale production units of Rajkot, Gujarat.  

METHODOLOGY: A structured questionnaire is prepared in English. The two level data have been collected and analyzed primary and secondary data. Primary data have been collected from the respondents and secondary data from various reviews and researches. Finally, findings and conclusions are drawn from the analysis. 50 respondents were examined.

FINDINGS: The findings of the research explore that for small and unorganized sectors, employing ERP Software for better CRM is proven to be costly matter. Moreover, the majority of the production units are engaged in B2B (Business to Business) model wherein industrial customers are having entirely different set of requirements.

RESEARCH IMPLICATIONS:  Based on the existing outcomes of the research, the further research can be extended to state and national level in the same category. Outcome of this can be of great use to strategy makers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.Mehul Patel, A Study paper on the Scope of Customer Relationship Management (CRM) in Small Scale Production Units of Rajkot, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-2 | February-2018

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