Volume : III, Issue : XI, November - 2013

Achieving High Growth Entrepreneurship through Adoption of E–Commerce Solutions: The Case of Smes in Nairobi

Carolyne Milgo

Abstract :

High expectancy entrepreneurship and growth of ventures can be catalyzed by nature of technology adopted. The fields of technology and innovation provide a platform to understand how entrepreneurial ventures are able to achieve high growth and competitiveness. SMEs in Kenya have restricted themselves to traditional modes of doing business due to misconceptions about E–Commerce. This has eliminated the possibility of experiencing benefits which are responsible for tremendous growth. The objectives of the study included identifying solutions and models that can be applied by Kenyan SMEs to achieve high growth entrepreneurship. The research sought to identify benefits and challenges encountered in adoption of E–Commerce as well as establish the rate of adoption among SMEs in Kenya as well as outline determinants to successful implementation of E–Commerce. The target population was identified as SMEs in the Nairobi Central Business District and its environs.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Carolyne Milgo / Achieving High Growth Entrepreneurship through Adoption of E-Commerce Solutions: The Case of Smes in Nairobi / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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