Volume : IV, Issue : XI, November - 2014

ADVERTISING AND YOUTH

Dr. D. Sreemathi

Abstract :

Advertising is useful not only for the advertiser but also for the consumer. It provides the advertiser a mechanism to interact commercially, economically and conveniently with the target audience. Various social settings defined by the persons socio–demographic environment, like parents, peers, TV and other social medias. Advertisements on TV have an impact on the trial of the product by the customer.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.D.Sreemathi Advertising And Youth Indian Journal of Applied Research, Vol.4, Issue : 11 November 2014

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