Volume : IV, Issue : V, May - 2014

Advertising Ethics – An Indian Perspective

Dr. Mrs. M. Nagamani, Mrs. S. Asha

Abstract :

 Advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in todays 

world. At times it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, 
undesirable and unethical scenes giving a detrimental result especially on the young population of the society. The ethical 
aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

DR. (MRS.) M. NAGAMANI, MRS. S. ASHA Advertising Ethics – An Indian Perspective Indian Journal of Applied Research, Vol.4, Issue : 5 May 2014


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