Volume : I, Issue : II, October - 2012

Advertising in India: Future projections & challenges of the future

Kashyap Parikh

Abstract :

There have been several events, changes, developments that occurred in India over last 10–12 decades. These have indicated that there are ight prospects for advertising in India. But still number of difficulties has been faced. This is followed by a discussion on whether advertising can be profession in India. There is a definite trend in that direction and professionalisation of advertising seems to be inevitable. With the growing professionalization, we can look forward to a glorious future. The future of advertising in India is very ight since India is one of the fastest growing markets in the world due to the size of its population and its increasing prosperity.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Kashyap Parikh Advertising in India:Future projections & challenges of the future Indian Journal of Applied Research, Vol.II, Issue.I October 2012

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