An Analysis of buying behavior of doctors of towards  MNC vis a vis Domestic brand of cars – With special  reference to Rajkot & Jamnagar

Prof. Nirav R Vyas; Dr. Vijay Vyas

Volume : III, Issue : VII, July - 2013

An Analysis of buying behavior of doctors of towards MNC vis a vis Domestic brand of cars – With special reference to Rajkot & Jamnagar

Prof. Nirav R Vyas, Dr. Vijay Vyas

Abstract :

The automobile sector of India roughly manufactures 11 million vehicles in a year in composite form of two wheelers, three wheelers, commercial vehicles and passenger vehicles. Passenger car segment can be segmented as cars falling in Hatchback, Sedan and Multi Utility Vehicles. The boom in passenger car segment can be attributed to the increasing per capita disposable income of Indian consumers and especially of the upper middle class segment. The Indian automobile sector is witnessing a great shift from commercial vehicles to passenger cars as there has been an increasing demand of passenger cars and especially family cars since last decade. This paper is an attempt to probe into a niche segment of consumers and to find out whether the “country of origin” of the ands of cars, make a significant impact positively or negatively towards the buying behavior of the consumer.