Volume : V, Issue : I, January - 2015
An Analysis of buying behavior of 'MBA Professionals' towards MNC vis a vis Domestic brand of cars – With special reference to Jamnagar & Rajkot
Prof. Nirav R Vyas, Dr. Vijay Vyas
Abstract :
The automobile sector of India roughly manufactures 11 million vehicles in a year in composite form of two wheelers, three wheelers, commercial vehicles and passenger vehicles. Passenger car segment can be segmented as cars falling in Hatchback, Sedan and Multi Utility Vehicles. The boom in passenger car segment can be attributed to the increasing per capita disposable income of Indian consumers and especially of the upper middle class segment. The Indian automobile sector is witnessing a great shift from commercial vehicles to passenger cars as there has been an increasing demand of passenger cars and especially family cars since last decade. This paper is an attempt to probe into a niche segment of consumers and to find out whether the “country of origin” of the ands of cars, make a significant impact positively or negatively towards the buying behavior of the consumer in different geographical areas.
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DOI : 10.36106/ijar
Cite This Article:
Prof. Nirav R Vyas,Dr. Vijay Vyas An Analysis of buying behavior of ‘MBA
Professionals¥ towards MNC vis a vis Domestic brand of cars‾With special reference to Jamnagar & Rajkot Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015
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Prof. Nirav R Vyas,Dr. Vijay Vyas An Analysis of buying behavior of ‘MBA Professionals¥ towards MNC vis a vis Domestic brand of cars‾With special reference to Jamnagar & Rajkot Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015
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