Volume : V, Issue : IX, September - 2015

AN ANALYSIS OF FREIGHT FORWARDERS‘ PERCEPTION TOWARDS MULTIMODAL TRANSPORTATION INCHENNAI

Dr. V. Sivakumar, M. Suganya

Abstract :

Multimodal transportation is a concept which places the responsibility for transport activities under one operator, who then manages and co–ordinates the total task from the shipper’s door to the consignee’s door ensuring the continuous movement of the goods along the best route, by the most efficient and, cost–effective means, to meet the shippers requirements of delivery. The research proposed various modes of transportation and the workings of multimodal transportation, which has been extremely helpful to transportation officials. It is believed that freight forwarders can get important outcomes about the main factors affecting their mode choice decisions in general, preference about multimodal transport specifically. Main service provider parties to the shipper and freight forwarding companies such as third party logistics service providers or other carriers can employ the research findings to enhance their service offerings to their customers by understanding their preference about multimodal transportation, areas to be developed and marketing strategies to be followed in order to influence the main stages in the decision–making process.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.V.SIVAKUMAR, M.SUGANYA An Analysis of Freight Forwarders¥ Perception Towards Multimodal Transportation Inchennai Indian Journal of Applied Research, Vol.5, Issue : 9 September 2015

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