An analytical study of Health Tourism Industry – A study on potentiality of Indian Health Tourism Perspective.

Naveen Kumar T.G; Sargam Chhotray

Volume : VII, Issue : X, October - 2017

An analytical study of Health Tourism Industry – A study on potentiality of Indian Health Tourism Perspective.

Naveen Kumar T. G, Sargam Chhotray

Abstract :

Health tourism is an emerging trend in tourism received greater attention from the health tourists. Health tourism industry has witnessed a steady growth in the recent decades globally. As the number of health seeking population becomes more aware of wellness center and healthcare options and as quality healthcare rises as a priority in the minds of the majority ages, patients are bound to pursue cross border healthcare. A significant and increasingly upcoming segment of this multibillion dollar health and wellness tourism industry which has recorded remarkable growth in India from past few years. Several features such as cost–effective and advanced healthcare systems, availability of specialized and skilled healthcare professionals, and increasing popularity of traditional healing systems and alternative medicine, have all positioned India as a favourable destination for wellness and health care in the global scenario. However, India enjoys less than two percent share of the global wellness market which was not so significant when the health resources are concern so this paper attempts to analyse the past and present health tourism growth in India. The comparisons of health tourism growth rate of India reveals that Indian health tourism is remarkably increasing and it has succeeded to receive attention from the global health tourists. This study is based on the secondary data collected from various reports and articles and analysis was made on every bit of secondary data to come in to conclusions.