AN ANALYTICAL STUDY OF MOBILE AND TELECOM SEGMENT OF INDIAN ORGANISED RETAILING INDUSTRY.

Dr.   Dipakkumar Vitthalbhai Patel

Volume : VI, Issue : IX, September - 2016

AN ANALYTICAL STUDY OF MOBILE AND TELECOM SEGMENT OF INDIAN ORGANISED RETAILING INDUSTRY.

Dr. Dipakkumar Vitthalbhai Patel

Abstract :

Across the globe retailing activities has been recognized as an industry which is divided into two segments known as organized retailing segment and unorganized retailing segment. At present retailing is gaining the attention of people as there are huge potentialities of overall development of any country by promoting / recognizing it as an industry. The dominance of either organized retailing segment or unorganized retailing segment differs from country to country. In India there is dominance of unorganized retailing segment having contribution of above 90 % in the retailing industry. Year by year organized Retailing segment is gaining the attention of people as the corporate sector has entered in the retailing industry after 1992. At present the share of organized retailing segment of Indian retailing industry is approximately 5% but it has been increasing gradually and it is estimated that the market share of organized retailing segment will be 24 % in 2020. In the paper researcher has tried to analyze mobile and telecom segments of Indian Organized Retailing Industry which include the market size & growth, market segmentation, SWOT Analysis and some key players of the segment.