An Empirical Study on Biscuit Variety Selection Behaviour of the customers of Siliguri& Darjeeling towns of Northern West Bengal

Mr Shomnath Dutta

Volume : V, Issue : IX, September - 2015

An Empirical Study on Biscuit Variety Selection Behaviour of the customers of Siliguri& Darjeeling towns of Northern West Bengal

Mr Shomnath Dutta

Abstract :

Media penetration, rising incomes, changing lifestyles, growth in organized retail consumers have made biscuits as fastest moving packaged food today. This research article attempts to identify the changing purchasing perception, behavioural preferences of the customers of hill town Darjeeling & Siliguri in plain towards biscuit variety selection. An empirical research methodology has been adopted here to unearth the key aspects of customers’ perception in buying different varieties of anded biscuits & behaviour followed by identification of strongest variety selection factors. Finally the article concludes by sketching a competitive market scenario of popular shampoo ands in Siliguri using Importance Performance Analysis.