Volume : III, Issue : III, March - 2013

An Empirical Study on Brand Preference Towards Edible oil in Rural Areas with Special Reference to Coimbatore District

R. Prema,

Abstract :

This article provides an introduction of Edible oil, there are several ands of Edible oil exists in the market, an attempt is being made to study the sunflower and groundnut oil and to know which is more popular, preferred and purchased by the consumer. Now expectation and the level of satisfaction of consumers is an essential one for withstanding a and. The factors influencing the consumers for purchasing anded oil like quality, healthy, tasty, availability and fat content. Today consumer market is flooded with various ands of sunflower and groundnut oil. Each anded sunflower and groundnut oil stands out distinctly when grouped with other anded edible oil. Consumers have specific preference or choice and they analyze the price, quality, packaging aspects etc. before they buy the product and hence, it is up to the different ands of sunflower and groundnut oil manufacturers to concentrate on those aspects and workout better strategy to attract more consumers for their ands.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

R. Prema, An Empirical Study on Brand Preference Towards Edible oil in Rural Areas with Special Reference to Coimbatore District Indian Journal of Applied Research, Vol.III, Issue.III March 2013

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