AN EMPIRICAL STUDY ON CONSUMER SATISFACTION TOWARDS SOLAR ENERGY PRODUCTS IN CHENNAI CITY

C.N. Rajendra Prasad; Dr. K. Rajeshkumar

Volume : VII, Issue : VI, June - 2017

AN EMPIRICAL STUDY ON CONSUMER SATISFACTION TOWARDS SOLAR ENERGY PRODUCTS IN CHENNAI CITY

C. N. Rajendra Prasad, Dr. K. Rajeshkumar

Abstract :

Solar energy is the most readily available source of energy. It is a significant sustainable clean and green source of energy, which can help in reducing greenhouse gas emission leading to sustainable development. Solar energy devices are launched mainly with the objective to create environmental awareness of mass power consumption and the need to conserve power using solar energy devices like Solar Photovoltaic systems and other devices such as street lights, garden lights, corridor lights, bill boards, rooftop systems etc. There is significant scope for direct energy saving as well as energy generation through the installation of solar water heating and other renewable energy technologies. The major drawback of solar products is high price. The main aim of this study is to identify the consumer satisfaction towards using Solar Energy Product in Chennai. For this 100 consumers were selected and collect their satisfaction level about the usage of solar energy products by using random sampling method. This research found that male respondents have perceived high level of satisfaction and they faced only the problem of high purchase cost of the solar energy products.