AN EMPIRICAL STUDY TO ANALYZE CONSUMER BUYING BEHAVIOR IN SMART CITIES

AMEET SAO; ASHWINI DHARMARAJAN; TUSHAR BAPURAO NAGARE

Volume : VI, Issue : X, October - 2016

AN EMPIRICAL STUDY TO ANALYZE CONSUMER BUYING BEHAVIOR IN SMART CITIES

Ameet Sao, Ashwini Dharmarajan, Tushar Bapurao Nagare

Abstract :

India being a vast and voluminous landmass, has seen an enormous boost in the population especially in the post Liberalization Privatization and Globalization (LPG) era. By 2026, it is predicted that the population of India would be approximately 1.4 billion. Also, due to the unprecedented rate of migration the load on urban land is increasing. It alarms and challenges the government to formalize a strategy to mitigate the problems of accommodating massive population which would open gates for the development of new cities – Smart Cities; thereby filling the gap in the existing infrastructure and facilitating social needs. Today every citizen desires to live in a city which is equipped with modern facilities and technology. This is due to change in income, spending pattern, lifestyle, personality and preferences. No intensive research has been undertaken to analyze consumer buying behavior in Smart Cities, hence it provides a scope to figure out the key factors influencing consumer towards purchase in Smart Cities. This descriptive study is based on primary data collected through convenient sampling to analyze significant factors through ANOVA and factor analysis which vary across different demographic variables such as age, income, education, occupation and lifestyle. The findings are expected to make significant contributions in the development of Smart Cities