Volume : VII, Issue : II, February - 2017

An Exploratory Research on Buying Behavior Model in Insurance Sector

Mr. Sitanath Raiguru, Dr. Nihar Ranjan Misra

Abstract :

 The untapped Indian insurance market provides huge opportunity to the marketers. To harness this opportunity, marketers need to understand the buying behavior of insurance consumer. For this reason the study has undertaken to integrate the past models of consumer buying behavior with the changing insurance market. Findings shows that the established theories/models laid the corner stone in understanding consumer buying behavior, but linier in structure and needs modification as per the changing scenario. The study proposes the future researchers to develop and validate new models as per the changing scenario by considering multi–criteria decision approach.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. Sitanath Raiguru, Dr. Nihar Ranjan Misra, An Exploratory Research on Buying Behavior Model in Insurance Sector, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017

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