Volume : IV, Issue : IV, April - 2014

An exploratory study for Consumer Buying Behavior for Environment–friendly Products in FMCG Sector

Aparna Goyal

Abstract :

Eco- friendly or green products are used to refer to goods and services claimed to inflict minimal or no harm on the environment. Companies used these terms to promote their goods and services by making environmental marketing claims. FMCG products are those that get replaced within a year. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. This study is moving around the need of the environmental products in fast moving consumer goods segment. FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer packaged food products and drinks. Unlike other economy sectors, FMCG share float in a steady manner irrespective of global market dip because they generally satisfy fundamental as opposed to luxurious needs. On the mean time awareness for the protection of the environment is a important issue for the society and no doubt society has been arise and understanding their responsibilities

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Aparna Goyal An exploratory study for Consumer Buying Behavior for Environment-friendly Products in FMCG Sector Indian Journal of Applied Research, Vol.IV, Issue. IV

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