Volume : III, Issue : VII, July - 2013

An Insight to CRM eBusiness Solution

Chittaranjan Behera

Abstract :

CRM–eBusiness is a phrase most commonly used to describe electronic business that reaches out to a larger audience of customers than before. According to a popular e–commerce online journal(techcrunch.com), the global E–commerce market would grow a total of around $963 billion by 2013, a 19.4% CAGR from 2010 to 2013. Keeping this in mind delivering quality solution on time will be the key differentiator to help beat the competition across competitors. e–Business does comprise of its own impenetrability though. It is a lot more complex than what people think it is. Customers are not what they used to be. Today’s customers are a lot more knowledgeable and well–informed about the global trends to get the best of what their needs are. Anyone can walk on a rope with a little balancing act, some can even walk while they are blindfolded. But CRM requires the whole company to work together to keep the right balance of customer demands while still walking on the rope. CRM software helps manage customer interactions of all types. To get a right blend of testing, the organization needs to know all the flavours of CRM functionalities in the customer service cycle: Marketing campaigns, telemarketing, telesales, quotes and order configuration. The person who reads this paper can leverage on it to provide: • The e–Business Architecture • Testing arena of e–Business CRM • What it takes to test an e–Business CRM application • Challenges faced in testing an e–Business CRM solution • Our Practices

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Chittaranjan Behera An Insight to CRM eBusiness Solution Indian Journal of Applied Research, Vol.III, Issue.VII July 2013

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