Volume : V, Issue : II, February - 2015

AN INVESTIGATION OF LEVEL OF CONSUMER AWARENESS AMONG RURAL WOMEN IN COIMBATORE PROVINCE

Dr. S. Saravanan, P. Divya Bharathi

Abstract :

Rural population is always busy with their day to day activities; they did not find the time to know about their rights. There are backbone of Indian economy the most of the market. But, as a consumer, the rural people do not have much awareness of their basic whites. Hence, there is an urgent need for conduct a study to know about their level of awareness towards their rights and responsibilities. This study is focus on women consumers’ awareness level in rural areas of Coimbatore. This study results shows that the Educational qualification and economic status of the woman’s is one of the important factor for determining the level of consumer awareness among women in the study area.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.S.Saravanan, P.Divya Bharathi AN INVESTIGATION OF LEVEL OF CONSUMER AWARENESS AMONG RURAL WOMEN IN COIMBATORE PROVINCE Indian Journal of Applied Research, Vol.5, Issue : 2 February 2015

Number of Downloads : 757

References :