Volume : V, Issue : IV, April - 2015

AN OVERVIEW OF ORGANIZED RETAIL SECTOR IN INDIA

R. Jayasathya, R. Gopi

Abstract :

 The retail sector has played a phenomenal role throughout the world in increasing productivity of consumer goods and services. The retail industry in India has come forth as one of the most dynamic and 

fast paced industries with several players entering the market. The Indian retail industry is the largest among all the 
industries, accounting for over 10 percent of the country?s GDP and around 8 percent of the employment. The main 
challenge facing the organized sector is the competition from unorganized sector. The organized retail segment is 
mainly dominated by the apparel and textile segment followed by the food, grocery and beverages segments. The 
changing consumption pattern is unleashing opportunities for retailing growth in Indian urban area. This has to be 
reached to the Indian rural for a viable retailing in India.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

R.JAYASATHYA, R.GOPI AN OVERVIEW OF ORGANIZED RETAIL SECTOR IN INDIA Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015


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