IJAR - Indian Journal of Applied Research

Bhavika S Batra; Dharmendra B Khairajani

Volume : II, Issue : III, December - 2012

An Understanding of TATA–JLR deal with the concepts of Downsizing, Corporate Culture and Leveraged Buyout

Bhavika S Batra, Dharmendra B Khairajani

Abstract :

The present scenario of the world is about Glocalization where the Organizations have to explore the domestic market as well as the International Market. One of the critical factors which is affecting the Organization in International Market is Recession. In the Competitive market for attaining the Success, one needs to be a global player. A company can assess its potential only in the Global Environment, which provides prospects for exploring new perspective and transforming entities. This paper covers the Strategy of acquiring the Cross Border merger. In the Cross border Merger; the Acquirer has to face many problems such as Downsizing, Leveraged and change in Corporate Culture which affects the whole business of that Organization. This paper demonstrates through the case of “TATA Jaguar– Land Rover Deal.” This acquisition had affected badly on TATA in many ways such as Financial, Corporate Culture and the domestic business. Simultaneously this acquisition doesn’t prove prolific to the country as they have projected.