Volume : IV, Issue : VIII, August - 2014

Analysis of Perceptions of Consumers Towards Marketing of Packaged Juices in Bangalore City

Sriram. M, Dr. A. M. Suresh

Abstract :

The study is designed to find out and analyze perceptions of consumers in Bangalore towards marketing of packaged juices. The study employed survey method of data collection using structured questionnaire. According to Krejcie and Morgan (1970), the minimum number of sample size was determined as 402 consumers. The study has employed one way ANOVA to find out and analyze perceptions of consumers in Bangalore towards marketing of packaged juices in relation to demographic and economic characteristics of sample respondents.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Sriram.M, Dr.A.M.Suresh Analysis of Perceptions of Consumers Towards Marketing of Packaged Juices in Bangalore City Indian Journal of Applied Research, Vol.4, Issue.8 August 2014

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