Volume : I, Issue : IX, June - 2012

Applicability of Retail Service Quality Scale (RSQS) in India

M. Ramakrishnan, Dr. Sudharani Ravindran

Abstract :

The purpose of this study is to find out the applicability of Retail Service Quality scale (RSQS) in the departmental stores of TamilNadu. In the study a sample of 250 shoppers from one established department store were surveyed to find out the applicability of Retail Service Quality. Exploratory Factor Analysis was used to explore the retail service quality factor structure. The data is analyses using SPSS 16.0 and the results were compared between two anches. The factor analysis reveals the determinants of service quality in the departmental store setup.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

M. Ramakrishnan, Dr. Sudharani Ravindran Applicability of Retail Service Quality Scale (RSQS) in India Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

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