Association of the traditional Pine needle craft with modern techniques of communication

Aashima Negi; Abhir Avasthi; Amandeep Sandhu; Kartik Arya; Shivangi Verma; Shruti; Mrs. Apla Shrivastava

Volume : VIII, Issue : XII, December - 2018

Association of the traditional Pine needle craft with modern techniques of communication

Aashima Negi, Abhir Avasthi, Amandeep Sandhu, Kartik Arya, Shivangi Verma, Shruti, Mrs. Apla Shrivastava

Abstract :

This research paper is designed to associate traditional local craft with modern techniques of communication in order to sustain the traditional crafts of Himachal Pradesh.

This research is being executed in the Mahi Panchayat of District Solan, Himachal Pradesh where the main problem is lack of manifestation, representation and promotion of the local craft and the village tourism.

The Mahi Panchayat is bound to the sensibilities and promotion of Pine needle products, its local cuisine and the village tourism as a whole.

Himachal Pradesh, has attracted 19.6 million tourists last year, as per the state‘s Economic Survey 2017–18 due to which the Central Government has approved a tourism infrastructure development project of Rs 1,900 crore on June 14th, 2018 under which the following project is being carried out.

The suitable solutions for idging the gaps identified will include:

a) Training techniques for product range diversification.

b) Packaging

c) Promotion techniques which include : Brochures, posters, tags, exhibition collaterals and space design.

d) Beautification and awareness which includes : Wall art, posters and signages.

e) Opening of a retail outlet which will include all the handicrafts of Himachal Pradesh under one roof.

The outcome will help the development of the local craft, both as practice and as discipline, increase sales of the artisans making Mahi Panchayat a noticeable village tourism destination, thus for advancing craft as a discipline that is viable and relevant for the future.