Volume : V, Issue : IX, September - 2015

ASTUDY ON DISTRIBUTORS SATISFACTION TOWARDS TIENS PRODUCT WITH REFERENCE TO COIMBATORE CITY

Dr. G. Sakthivel, Mrs. L. Yasothaa Devi

Abstract :

This research study focuses distributors satisfaction towards Tiens product.Distributors satisfaction should be the main aim of the Network marketing.It is essential for Network marketing businesses to effectively manage distributors satisfaction.To be able to do this, the MLM need reliable and representative measures of satisfaction.According to Kotler,PaulKotler defined,”Multi– Level Marketing(also called Network Marketing)describes systems in which companies contract with individuals to sell a set of products door to door or office to office.The Direct Marketing Association(DMA)defines direct marketing is an interactive marketing system that uses one or more advertising media to effect a measurable response and or transaction at any location.Stanley Thomas(1997) stated that ‘in direct selling product and services are marketed directly to ‘customers through personal explanation and demos.The attraction of this method of selling is difficult to ignore.To those who take it full time it offers flexible work hours,the chance of being their own boss and of course,they would no longer have to worry about getting tired.This study is made to know about the level of satisfaction among Tiens product by the distributors.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.G.SAKTHIVEL, Mrs. L.YASOTHAA DEVI A Study on Distributors Satisfaction Towards Tiens Product With Reference to Coimbatore City Indian Journal of Applied Research, Vol.5, Issue : 9 September 2015

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