ATTITUDE OF COSTOMERS TOWARDS SUSTAINABLE COTTON PRODUCTION

Ashishmelvin.; Dr. Lokesh A.C.

Volume : VI, Issue : VII, July - 2016

ATTITUDE OF COSTOMERS TOWARDS SUSTAINABLE COTTON PRODUCTION

Ashishmelvin. , Dr. Lokesh A. C.

Abstract :

Cotton is an important agricultural commodity, both globally as well as domestically in many developing and underdeveloped countries. The environmental impacts associated with cotton production, such as soil and water pollution, are increasingly coming into focus and reiterating the need for sustainable production systems. In these aspects customers play a significant role in promoting sustainable cotton production. The major objective of this paper is to study the attitude of customers towards sustainable cotton production. Attitude towards sustainable cotton production scale was developed by researcher to collect the data. Simple random technique has been used to select 212 customers from different parts of India. The findings of the study revealed that 146% of customers were undecided in their attitude, 44% of the customers shows positive attitude and 22% of them showed unfavorable attitude. This paper suggests few implications to enhance attitude of costumers towards sustainable cotton production.