Volume : V, Issue : IV, April - 2015

Awareness of Eco Friendly products among Indian Women–An Empirical Study

D. Hemamalini, V. T. Arun

Abstract :

 Today’s world takes people to use diversified products among more choices which lead them to buy 

products according to their needs. It satisfies our needs and most of the products are harmful to nature. 
In the present scenario environmentalist support green marketing ie,ecofriendly products and it doesn’t make any harm 
to the nature. 
In many Indian families, women make the household decisions. Initially the awareness should be created to women 
and later she gives light to her society. To understand the awareness level of eco friendly products among women and 
perception towards eco friendly products,this study is carried out by collecting the primary data from women .The observations of the study show that working women are more aware of when compared to other categories.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

D.Hemamalini, V.T.Arun Awareness of Eco Friendly products among Indian Women–An Empirical Study Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015


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