Volume : III, Issue : X, October - 2013

Behaviour of Investors Towards Investment

Saloni Raheja, Bhuvan Lamba

Abstract :

In this modern era, money plays an important role in one’s life. In order to overcome the problems in future they have to invest their money. The investors prefer to invest in different investment options according to their need. Many studies have been done on the investment and individual behavior separately. But there were no such study has been available on both investment behavior and individual investment practices as per different stages in their life cycle. The present study focuses on the investment behavior of the investors and this study will also help in gaining a better understanding of what an investor look for in investment avenues. The result reveals that there are various investment options available in the market and people preferred to invest in different investment options with some objective behind investment

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Saloni Raheja, Bhuvan Lamba / Behaviour of Investors Towards Investment / Indian Journal of Applied Research, Vol.3, Issue.10 October 2013

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