BENEFICIARIES‘ PERCEPTION ON PROMOTING PRIORITY SECTOR LENDING OF COMMERCIAL BANKS: A STUDY IN COIMBATORE DISTRICT

Sijo P.; Dr. S. Dhanaraj

Volume : VII, Issue : XII, December - 2017

BENEFICIARIES‘ PERCEPTION ON PROMOTING PRIORITY SECTOR LENDING OF COMMERCIAL BANKS: A STUDY IN COIMBATORE DISTRICT

Sijo P. , Dr. S. Dhanaraj

Abstract :

This study aims to find out, analyze and evaluate various measures taken to promote Priority sector lending of Commercial banks in India. The term Priority Sector Suggests that certain sectors of the economy are need to be taken up on a priority basis for rapid economic development. Further the study focus on the information that are required and or expected by the respondents in its advertisement. In order to promote the Priority sector lending by the commercial banks, someone has to be entrusted by the responsibility. Identification of the key personnel to promote Priority sector lending schemes also focused. In this study the effectiveness of such promotional mode is analysed. Thus the reach of each promotional mode can be evaluated. This study was done with a sample size of 180 respondents. Findings of the study indicate that the bank staffs need to take adequate measures to promote the schemes as they are reliable and easiest and cost –effective.