Volume : III, Issue : VIII, August - 2013

Book Review: 24 Brand Mantras – Finding a Place in the Minds and Hearts of Consumers

Satheeshkumar. R, Dinesh. E

Abstract :

24 Brand Mantras– Finding a Place in the Minds and Hearts of Consumers written by Jagdeep Kapoor and published by SAGE Publications India Private Ltd, New Delhi in the year of 2009. Total Pages are 103 and the price is Rs.195. ISBN of this book is 978–81–7829–943–3 The book is divided into two parts namely, Brand Mantras for the Minds and Brand Mantras for the Hearts. Each part consists of 12 Mantras. Let us review the author’s view on the 24– Brand Mantras.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Satheeshkumar. R, Dinesh. E Book Review: 24 Brand Mantras - Finding a Place in the Minds and Hearts of Consumers Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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