Volume : III, Issue : XI, November - 2013

Brand Preference of Techno Savvy Car Owners in Coimbatore City – A Study

Mrs. C. Gomathy, Mrs. P. Shanthi Priya, Mrs. G. Anuradha

Abstract :

Consumers and preferences represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing mangers’ better design marketing program and build a long term relationship with consumers. The customer spends much time to choose the desired and based on his/her requirements. So, a study has been done to identify the underlying factors of and preference for cars. Information has been collected from 200 respondents and it is found that most of the customers prefer Skoda cars and they are highly satisfied with the technologies like Airbags and ABS.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. C.Gomathy, Mrs. P. Shanthi Priya, Mrs. G. Anuradha / Brand Preference of Techno Savvy Car Owners in Coimbatore City‾A Study / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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