Volume : VII, Issue : XII, December - 2017

BRAND REPUTATION THROUGH ONLINE WORD OF MOUTH MARKETING

V. Siva Sankaran

Abstract :

 A and as a name, term, sign or design or a combination of them , to identify the goods and services of one  institution or group of institutions and to differentiate them from those of competitors. A and having a unique or highly developed personality will help it to be the prominent choice for consumers. One of the emerging techniques of products and services promotion through the use of technology is online word of mouth marketing that is becoming a popular direct marketing tool for companies and Institutes across the world. Online word of mouth marketing helps to recognize the and in the future. The research was conducted to investigate the Brand reputation through online word of mouth marketing. The sample of 100 respondents selected using a convenience sampling method. The questionnaire prepared by five–point Likert scale method. The research found that a positive response towards online word of mouth marketing on and reputation. 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

V.SIVA SANKARAN, BRAND REPUTATION THROUGH ONLINE WORD OF MOUTH MARKETING, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-12 | December-2017

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