Volume : V, Issue : II, February - 2015

Breaking News

Dr. Nagendra, Dr. Jagadish Jr

Abstract :

Breaking news is one of the most commonly used presentation techniques in oadcasting, it is important that we understand the influence of such coverage on viewers. In an age of increasing competition among media outlets, an understanding of eaking news ultimately serves to help us understand the potential for audience manipulation by media sources. Are stories truly “eaking?” Or, is the libel? Simply a means to capture audience attention and prevent viewers from changing the channel? If by identifying coverage as eaking news people are conditioned to respond in a particular way, namely to perceive the information as being important or urgent, their true interests may not be served. In such cases, the media would not be fulfilling their responsibility of serving the public good. Breaking stories provokes curiosity and prompts viewers to seek additional information. There has been considerable research exploring psychological responses to media in the past decade, scholars have much work to do before meeting Geiger and Newhagen’s challenge to conduct greater exploration of message processing. Some researchers have examined cognitive responses to elements of news production; however, these efforts have largely emphasized viewer recall and physiological responses to messages. For example, Lang, Potter, and Grabe produced multiple versions of the same story to assess viewer recall and physiological responses. Among other things, they found that slower pacing, concrete words, and matching words to pictures made television news reports more memorable. Viewer responses to television messages can also be influenced by the size of the screen being watched. Reeves, Lang, Kim, and Tatar showed participants emotional scenes on three different sized television screens.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.Nagendra, Dr.Jagadish JR Breaking News Indian Journal of Applied Research, Vol.5, Issue : 2 February 2015


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