Volume : I, Issue : IX, June - 2012

Challenges and Opportunities of Mobile Banking – An Indian Scenario

Sandhya. Ch. V. L

Abstract :

Technology adoption has changed the face of banking in India. What started as a mere automation of some routine work processes in banks in the mid 80’s has moved on to become business process re–engineering which has resulted in making banking services anchless, anytime and anywhere; facilitated new product development and, enabled near real time service delivery. Technology has helped banks to reach the doorsteps of the customer by overcoming the limitations on geographical/ physical reach in anch banking and easing the resource and volume constraints posed by the ick and mortar model. Overall, technology that began its journey in Indian banking as an enabler, has now become a business driver, and is poised to be an inseparable part of banking business process

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Sandhya.Ch.V.L Challenges and Opportunities of Mobile Banking - An Indian Scenario Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

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