CHALLENGES FACED BY CUSTOMERS OF E–BANKING SERVICES BY THE SCHEDULED COMMERCIAL BANKS IN COIMBATORE CITY

Ms. K. Sumathi; Dr.G.Ravindran

Volume : VIII, Issue : VIII, August - 2018

CHALLENGES FACED BY CUSTOMERS OF E–BANKING SERVICES BY THE SCHEDULED COMMERCIAL BANKS IN COIMBATORE CITY

Ms. K. Sumathi, Dr. G. Ravindran

Abstract :

E–banking is a major invention that has changed the business of banking.World over banks are reorienting their strategies towards new opportunities offeredby e–banking. Banking through internet is considered as a complimentarydelivery channel for the services rather than a substitute for the ick and mortarbanking anches. E–banking has increased the competition among the banks andboth domestic and foreign banks are offering more and more modern ways ofe–banking. The new technology has radically altered the traditional ways of doing banking business. Today, no banking business or corporate strategy is complete without information technology, be it customer service, transactions, remittances, audit, marketing, pricing or any other activity in the banks. Thus, this study will be presenting you the challenges faced by customers over E–banking services offered by scheduled commercial banks in the Coimbatore city.