Volume : IV, Issue : VIII, August - 2014

Clothing Purchase Practices of Tweens in Jammu City

Dr. Rajni Dhingra, Ramandeep Kaur

Abstract :

The present study was conducted to identify the attributes that affect clothing purchase practices of sample tweens and to determine gender based differences in above attributes. The information was collected by self devised questionnaire from both boy (n= 50) and girl (n= 50) tweens (age gp. 9 –14 yrs). Middle class tweens were selected by lottery method from randomly selected schools of Jammu city. The findings of the study indicate that middle class tweens were influenced by peers and want their clothes to be accepted and to be similar to but not exactly identical. Glitzy media and technology has weakened the influence of parents and peers in tween boys, they are more influenced by internet for collecting information about latest fashion. Fashion, style and fitting were most important attributes for clothing purchase by tween girls whereas boys gave more emphasis to comfort, style and and.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Rajni Dhingra, Ramandeep kaur Clothing Purchase Practices of Tweens in Jammu City Indian Journal of Applied Research, Vol.4, Issue.8 August 2014

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