Volume : III, Issue : I, January - 2013

Colour Symbolism – Emotional Values of Colour

Kashyap Parikh

Abstract :

There is no specific law of Colour Symbolism but research findings show that men show a higher preference for pain, deep shades while women have a higher preference for light. Bright colours are preferred by children. Colour preference also varies with geographical, national, cultural, and economic factors. The collective colour association is more likely to be influenced by cultural convention and established tradition. Association with and preference for colour can be expected to vary from nation to nation and culture to culture. Different individuals have different preference for colour. Some people believe that individuals react to different colour in different ways, and that their physiological reaction to colour has a psychological effect as well.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Kashyap Parikh Colour Symbolism - Emotional Values of Colour Indian Journal of Applied Research, Vol.III, Issue.I January 2013

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