Volume : I, Issue : V, February - 2012
Comparative Analysis Of Milk Products With Respect To Its Competitors With Special Reference To Karnataka Milk Federation (KMF) At Dharwada City, Karnataka, India
Dr. N. Ramanjaneyalu
Abstract :
A study is undertaken for assessing the customers behavior towards Nandini milk products and to understand the expectations of the customers towards milk products and also the retailers expectations and satisfaction level which will in turn help to take appropriate action by the management for removing the short falls. Most importantly, we have come to realize that high customer satisfaction does not assure continued customer preference. Preference is formed when the customer is bonded to your company through the establishment of a mutual benefit. Successful companies therefore go beyond delivery of a commodity or service; they pursue the development of a relationship with their customers. This bonded relationship will be more likely to survive competitive attacks than the mere purveying of goods or services or an over reliance on aggressive pricing models. We evaluate the performance in light of how well the milk Products, service meets customer preferences and expectations.
Keywords :
Article:
Download PDF
DOI : 10.36106/ijar
Cite This Article:
Dr. N. Ramanjaneyalu Comparative Analysis Of Milk Products With Respect To Its Competitors With Special Reference To Karnataka Milk Federation (KMF) At Dharwada City, Karnataka, India Indian Journal of Applied Research, Vol.I, Issue.V February 2012
Number of Downloads : 2987
Dr. N. Ramanjaneyalu Comparative Analysis Of Milk Products With Respect To Its Competitors With Special Reference To Karnataka Milk Federation (KMF) At Dharwada City, Karnataka, India Indian Journal of Applied Research, Vol.I, Issue.V February 2012
Our Other Journals...
-
International Journal of
Scientific Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website