Comparative Analysis Of Milk Products  With Respect To Its Competitors With Special  Reference To Karnataka Milk Federation (KMF)  At Dharwada City, Karnataka, India

Dr. N. Ramanjaneyalu

Volume : I, Issue : V, February - 2012

Comparative Analysis Of Milk Products With Respect To Its Competitors With Special Reference To Karnataka Milk Federation (KMF) At Dharwada City, Karnataka, India

Dr. N. Ramanjaneyalu

Abstract :

A study is undertaken for assessing the customers behavior towards Nandini milk products and to understand the expectations of the customers towards milk products and also the retailers expectations and satisfaction level which will in turn help to take appropriate action by the management for removing the short falls. Most importantly, we have come to realize that high customer satisfaction does not assure continued customer preference. Preference is formed when the customer is bonded to your company through the establishment of a mutual benefit. Successful companies therefore go beyond delivery of a commodity or service; they pursue the development of a relationship with their customers. This bonded relationship will be more likely to survive competitive attacks than the mere purveying of goods or services or an over reliance on aggressive pricing models. We evaluate the performance in light of how well the milk Products, service meets customer preferences and expectations.