COMPULSIVE BUYING BEHAVIOUR, ATTITUDE TOWARDS MONEY, SATISFACTION WITH LIFE AND SELF–ESTEEM  A STUDY ON SINGLE AND MARRIED WOMEN

Swaha Bhattacharya; Anwesha Basak

Volume : VI, Issue : III, March - 2016

COMPULSIVE BUYING BEHAVIOUR, ATTITUDE TOWARDS MONEY, SATISFACTION WITH LIFE AND SELF–ESTEEM A STUDY ON SINGLE AND MARRIED WOMEN

Swaha Bhattacharya, Anwesha Basak

Abstract :

The aim of the present investigation is to study the nature of compulsive buying behaviour, attitude towards money, satisfaction with life and self–esteem of single and married women between the ages 25–35 years respectively. Accordingly, a group of 120 women (60 from each category) were selected as sample in this investigation. A General Information Schedule, Compulsive Buying Scale, Money attitude Scale, Satisfaction with Life Scale and Rosenberg’s Self–Esteem Scale were used as tools. The findings reveal that there seems to be moderate level of compulsive buying behaviour among the women of different age groups. No significant difference was observed in case of compulsive buying behaviour and attitude towards money, but significant difference was observed in case of satisfaction with life and self esteem. Besides this, compulsive buying behaviour is found to be positively correlated with attitude towards money and negatively correlated with satisfaction with life and self–esteem.