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MENUVolume : I, Issue : III, December - 2011
Conspicuous consumption of Gen Y -An empirical study on the Impulse Buying Behavior of Gen Y consumers
Dr. T. Sarathy, Ms. Shilpa Gopal
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DOI : 10.36106/ijar
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CONSPICUOUS CONSUMPTION OF GEN Y -AN EMPIRICAL STUDY ON THE IMPULSE BUYING BEHAVIOR OF GEN Y CONSUMERS, Dr. T. Sarathy, Ms. Shilpa Gopal INDIAN JOURNAL OF APPLIED RESEARCH : Volume-1 | Issue-3 | December-2011
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CONSPICUOUS CONSUMPTION OF GEN Y -AN EMPIRICAL STUDY ON THE IMPULSE BUYING BEHAVIOR OF GEN Y CONSUMERS, Dr. T. Sarathy, Ms. Shilpa Gopal INDIAN JOURNAL OF APPLIED RESEARCH : Volume-1 | Issue-3 | December-2011
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