Volume : IV, Issue : IV, April - 2014

Consumer Attitude Towards Mobile Advertising: An Empirical Study

Nagaraju Kolla

Abstract :

 Mobile advertisement usage is common in all businesses .But customers attitude is different towards mobile advertisement than normal advertisement. The main aim of this article is to study the customer’s attitude towards mobile advertisement .For this study a Convenience sample of 371 respondents was taken for data collection. For analysis mean, correlation analyses were employed. The findings revealed that Consumer Attitude towards Mobile Advertisement is positively related to Entertainment, In formativeness, Privacy, Credibility and negatively related to Irritation

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Nagaraju Kolla Consumer Attitude Toward Mobile Advertising: An Empirical Study Indian Journal of Applied Research, Vol.IV, Issue. IV

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