Volume : III, Issue : XI, November - 2013

Consumer Awareness in Online Shopping System

P. R. Kousalya, T. Mohan, D. Revathi

Abstract :

The Internet has become an essential part of our daily life, and companies realise that the Internet can be a shopping channel to reach existing and potential consumers. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Freedman argues that this is not surprising at all because, clothing sales has always been a top category in the catalogue channel, so naturally the Internet channel should be no exceptions. This dissertation includes a literature review giving background information of Online Apparel Shopping. Producing information of the modern E–shopper. Investigating and choosing a suitable lifecycle model and developing a web site prototype. Furthermore, evaluating the finished product whether aim has been achieved

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

P.R.Kousalya, T.Mohan, D.Revathi / Consumer Awareness in Online Shopping System / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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