Volume : VII, Issue : II, February - 2017

Consumer behavior towards ready–to–eat food products in selected cities of Gujarat

Mr. Deval Patel, Dr. R. M Rathod

Abstract :

 Consumer behavior in the world of marketing is very necessary to judge for the success of the product. The aim of this study is to analyze the behavior of consumers towards selected ready to eat food products of selected cities in Gujarat. Total samples of 400 respondents from different 4 cities were selected for the study. Indian cooking and lifestyle has undergone tremendous changes in the last few years. Some of the factors contribute this change are Liberalization, Dual income, nuclear families, innovative kitchen applications,  changing food habits, etc. Long working hours during the weekdays and weekends that are always spent with kids, preferably outside the house gives them very little time to cook. These factors are a major cause to make ready to eat food products an essential component in the daily lives of people. Greatly changing food habits and a greater demand for readymade food products have led to the growth of food processing industries. There is a greater demand for ready–to–eat food products and the major reasons for the same are convenient usage, easy availability, less time consumed and better taste. The present investigation made an attempt to analyze the consumer response towards ready–to–eat food products in different cities of Gujarat. Majority of the respondents were aware of Parle–G, Lays, Frooti and Amul ands in case of biscuits, chips fruit juice and ice creams accordingly. Television was the major source for getting information about various ands in all the four products.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. Deval Patel, Dr. R.M Rathod, Consumer behavior towards ready–to–eat food products in selected cities of Gujarat, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017

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