CONSUMER BEHAVIOUR AND AWARNESS ON FAST FOOD WITH SPECIAL REFERENCE TO COIMBATORE CITY

Dr. Kalaiselvi

Volume : VI, Issue : IX, September - 2016

CONSUMER BEHAVIOUR AND AWARNESS ON FAST FOOD WITH SPECIAL REFERENCE TO COIMBATORE CITY

Dr. Kalaiselvi

Abstract :

Good nutritious diet or balance diet is basic need of every one for their growth and development. But nowadays the tendency of consuming fast–food has increased due to its fast service, relevance, taste and reasonable prices. Healthy nutritious foods have been replaced by the new food like fast food, in a society that functions at a high speed; fast food has quickly been adopted as the preferred food of choice. Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. Many fast foods and drinks are loaded with carbohydrates and, consequently, a lot of calories. The effects of fast food include nutritional deficiencies, obesity, increased cholesterol levels, cardiac problems and many other threatening health hazards. Most of these quick and convenient meals contain high amount of sodium, which increases and aggravates the risks of high blood pressure. Obesity is an emerging major public health problem throughout the world among adolescents. Hence this study focused consumer behaviour and awareness on fast food with special reference to Coimbatore city