Volume : X, Issue : V, May - 2020

CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING IN SALEM.

K. Thenmozhi, V. Usha

Abstract :

The system Indian consumers are spending their money on various items has changed in current years. Now–a–days increasing saturation for interest on social media, the purchasing behavior of Indian consumers has changed significantly. India is measured to be in its third position for E–evaluation. The consumer buying behavior in online shoppers is a current development in the field of E–Business and is absolutely going to the opportunity of shopping in the India. Most of the companies are in succession their online entry to sell their goods and services. Through online consumers, buying behavior is very universal with the global market. The escalating ings into play of internet and mobile phone by the young/new generation in India provides an emerging vision for online consumers. The internet is shifting the world of consumer behavior with the awareness to knowledge having an internet access and trust of customer gives a high shot in this online business. The internet influencing buyer is more aware about the ands model they are attracted to purchase. Consumer is always looking to the part of marketers whose offer him a best in terms of ands, money, and time and protected to buying. In this research may faster growth of Indian online consumers purchasing behavior in expectations

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING IN SALEM., K.THENMOZHI, V.USHA INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-5 | May-2020

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