Volume : III, Issue : II, February - 2013

Consumer Buying Behaviour – An Empirical Study on Laptop Purchase in Bangalore City

Dr. H. S Adithya

Abstract :

As we are living in a world of information technology, Internet and computer play a key role nowadays. A lot of research has been done in consumer behaviour. The study identifies various factors that influence consumers to purchase a Laptop. The study also helps marketers to understand consumer needs. It helps in finding out the Brand choice. The student market is a potential market. Which is the popular and in campus? What is a criterion to purchase? These questions raised curiosity in me to do a study on the buying behaviour of the students.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. H. S Adithya Consumer Buying Behaviour - An Empirical Study on Laptop Purchase in Bangalore City Indian Journal of Applied Research, Vol.III, Issue.II February 2013

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