Volume : V, Issue : IV, April - 2015

CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING–A REVIEW OF LITERATURE

Mrs. Chitra Sharma

Abstract :

 This study attempts to analyze the characteristics of buying behaviour of online shoppers. Consumer buying behaviour in respect of online shopping was studied using different socio–economic variables. It also 

provides a support that helps researchers understand the drivers of consumers’ attitude and goal to shop on the Internet, and consumers’ perceptions regarding ease of use and usefulness. Conclusions derived from the analysis can be 
used as useful guide for market orientation. The outcomes of the study suggest that assessment of consumer buying 
behaviour can contribute to a better understanding of consumer buying behaviour in respect of online shopping

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. Chitra Sharma CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING–A REVIEW OF LITERATURE Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015


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