Volume : IV, Issue : I, January - 2014

Consumer Buying Trends for New Generation Phones in Central Asia

Osman Dagdelen, Samettin Gunduz, Remzi Yildirim, Abdrakhmanov Rustam Bakhtiyaruli

Abstract :

In this study, purchasing-points consumer trends research has been made in Central Asian Transition Economies such as Kazakhstan, Uzbekistan and Kyrgyzstan for the new generation phones (IPhone, Internet Protocol Phone). As a result of this research, it is determined that in buying new generation phones, consumers prefer buying them from the dealer stores as the first choice, and as a second choice from the largest electronics markets. As for the second hand phones, they prefer to buy them from the local phone outlets. It can be asserted that consumers are making use of new generation phones for different purposes, and especially for the users under for 20 years, they can be a sign of social - identity and status in the community.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Osman DAGDELEN, Samettin GUNDUZ, Remzi YILDIRIM, Abdrakhmanov Rustam BAKHTIYARULI Consumer Buying Trends for New Generation Phones in Central Asia Indian Journal of Applied Research, Vol.IV, Issue. I

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